Meet Our Leadership Team

Have you ever wondered who the people are in the pictures we’re posting on social media from quarterly leadership summits?

Look no further! It’s our present, knowledgeable, and reachable leadership team that wants to make a difference in the AECO industry by building a better now, and enabling a better future. They work daily to make UNIFI Labs the best platform possible and ensure every customer feels appreciated, heard, and journeyed with. What’s more, the leadership team does their best to make sure that every one of team UNIFI’s employees feels acknowledged and is on the right path to success towards their personal goals in addition to UNIFI’s broader business goals.

Elena Poot, one of UNIFI’s most tenured employees, says it perfectly, “The leadership team works here just like I do. We have different jobs, but we all work towards the same goals. First, they request our input and then acknowledge and act on it. I’ve worked at companies where the bosses hold themselves apart from the workers. At UNIFI, I feel like we’re all working together, rather than leadership giving orders and the rest of us just doing what we’re told.”

The leadership team at UNIFI consists of seven people, all leading their own departments, including the C Suite, Sales, Marketing, Customer Success, Product, and Engineering. The department leaders are Dwayne Miller, Virginia Senf, Dan Reid, Chris Porter, Laura Higley, Michelle Porter, and Tucker Cowie. Each leader uses their experience, dedication, and passion for UNIFI to make their department top tier. As you can see below, we go over each leadership team member in detail.

Dwayne Miller is the co-founder and CEO of UNIFI Labs, and as a former designer in the industry, he fully understands the problems of BIM content management. With his vision, passion, and confidence, he inspires the UNIFI team to keep working as hard as possible to “enable a better future by building a better now.”

Virginia Senf has been UNIFI’s essential leader and contributor for over five years. Her relentless drive and pursuit of going out of her way to make UNIFI good and the best has naturally progressed her to become our Chief Operations Officer (COO). As COO, Virginia oversees revenue operations and leads UNIFI’s Sales, Customer Success, and Marketing teams to ensure that UNIFI delivers on its commitment to journeying with its customers. With over ten years of experience, Virginia continues to grow and positively impact all areas of the business to benefit the entire organization.

Dan Reid is UNIFI’s technology guru, knowing everything possible about the technology needed to make UNIFI’s BIM content management the industry’s leading platform that it is. His role as Chief Technology Officer keeps him busy 24/7 as he oversees all the technology and development efforts around our products. In addition, Dan is dedicated to ensuring that UNIFI has top-notch security and is the most technologically advanced platform, making him the perfect fit for his role.

Chris Porter, also known as CP3, kills it in our sales department with his unique mix of confidence, reliability, deep integrity, and love of getting the party started at UNIFI. Being the Vice President of Growth, Chris leads the sales organization at UNIFI and is responsible for working with their customers to understand how UNIFI is the best for journeying with their organizations as they advance their content management adoption.

Laura Higley is a Master of Marketing with her communication skills, creativity, and a sharp eye for detail. As Vice President of Marketing, she ensures the content and campaigns from the marketing department are on point and ready for the sales team to use to obtain new customers. With her passion for marketing and keeping up with the latest industry trends, Laura is a true expert in her position.

Tucker Cowie is a product design genius having over ten years of experience to back him up. Tucker is the Vice President of Product Design, leading the department and its efforts to create a user-friendly platform with a top-tier design. UNIFI is glad to have a product designer like Tucker, who can make anything look ten times better once he and his team finish with it.

Michelle Porter is our VP of Customer Success and Sales Operations. She is an absolute superstar in the role, handling it with ease and precision. The role consists of being accountable for leading the charge of expanding our footprint within our customer base and maximizing revenue and profitability for UNIFI.

UNIFI’s dedicated leadership team is always hard at work, being primarily focused on their customers, and their experiences with UNIFI has driven nothing but positive results. As Virginia Senf, COO, states, “Our leadership team is the most customer-focused one I’ve been a part of, and I see the impact that has on our strategic decisions. Each executive makes time to engage with customers directly every week, ensuring that our customers aren’t an abstraction to us; instead, they’re at the heart of everything we do.” With the customer always on the leadership team’s minds, UNIFI has become “better” every year. They have gone above and beyond their sales goals and have become the 2nd most downloaded app in the Autodesk store.

Are you interested in learning more about UNIFI’s customer-centric leadership team and the industry’s most technologically advanced BIM content management platform? Go to Contact – UNIFI (unifilabs.com) to contact us today.

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