Las Vegas, NV, April 2019 – UNIFI Labs, a global leader in Better BIM©, is proud to announce Jim Gist as the company’s Chief Marketing Officer (CMO). Jim is an accomplished marketing professional with over 30 years of experience in the software and engineering industries.
Based in Salt Lake City, UT, Jim will be responsible for translating UNIFI’s broader business goals into marketing objectives that drive revenue by establishing packaging and positioning for UNIFI’s productline. As UNIFI works to grow the value its customers are realizing from their investment in BIM by reengaging stakeholders operating outside of the BIM model, he will lead the development and implementation of the company’s overall global marketing strategy, directly manage UNIFI’s marketing team, and oversee the branding, messaging, product marketing, communications, and lead generation efforts of the company.
“We are extremely excited to add Jim Gist to UNIFI’s executive leadership. Jim’s expertise in technology and software paired with his marketing experience and context for the AECO domain make him anincredible addition to the team. I’m looking forward the positive impact I know Jim will have at UNIFI,” said Dwayne Miller, CEO at UNIFI Labs.
Jim acquired his impressive marketing expertise while serving in a variety of past positions, including his most recent roles as both CEO and CSMO at JBA Consulting Engineers. JBA is an engineering consulting company that has provided BIM, MEP, Fire, Technology and Acoustical engineering consulting for over 50 years. During his successful tenure at JBA, Jim launched The Advisor industry publication, established Artistic Engineering, a new technology expertise focused division, and grew the company globally withoffices throughout North America and China. “UNIFI represents a great opportunity to automate BIM data in a unique way that helps companies of all sizes become more efficient and profitable,” said JimGist. “I believe UNIFI adds the intelligence to the BIM process, or what we call iBIM®. I look forward to elevating UNIFI as a best in class big data and AI within the BIM industry.”
Jim joins the team following a monumental year of growth and several significant milestones at UNIFI Labs, including the launch of Project Analytics, a combined data extraction and visualization tool thatgives users access to model health and quality analytics in minutes. UNIFI also recently deployed the ability to store and manage Revit material and fill pattern element types through UNIFI Pro andexpanded our partnership network by joining forces with bimstore, UK’s original BIM library, to increase access to high-quality BIM content for UNIFI customers.
About UNIFI LabsUNIFI Labs is the global leader in cloud-based BIM content creation and data management. Our essential data platform delivers a Better BIM experience by helping users navigate the DARK BIM. Hundreds ofbrands trust UNIFI for their BIM content/data management needs including Disney, Interior Architects, Katerra, Stantec, HOK, Legrand, and Pella.
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