For product manufacturers, there are no financial gains or rewards for simply creating great BIM solutions in a vacuum, despite all the content creation and hosting firms that may try to convince you otherwise. Unless your target market is aware of your solution and confident enough in the quality of your BIM content to document your product in projects, your investment in BIM will inevitably fail to realize its potential reward.
A leading mistake made by manufacturers investing in BIM content is failing to effectively communicate their offering, both in terms of making your target customer base aware of your content, and in facilitating an ongoing dialogue with your customers around that content to ensure it is meeting their unique requirements and being actively leveraged in their project models . Failure in this area primarily falls into two main categories:
Message: Creating and marketing the wrong message
Reach: Not having the message heard by enough of the right people
We’ve created a whitepaper, “BIM Communication & Connection” that will provide you with proven strategies and best practices that leading manufacturers have leveraged to overcome these challenges and realize measurable ROI as well as gain a competitive advantage from their investment in BIM content solutions. Here are a few of the topics covered with real world examples: