What Is Your BIM Management Style?


The role of a BIM Manager is quickly becoming a high-in-demand position as the Building Information Modeling (BIM) market is predicted to triple in value from 2017 to 2027. Being a BIM Manager consists of overseeing the production of project information models containing 3D visualizations that bring together data, drawings, and schedules associated with a project’s design and construction phase. They also act as communicators between the client, designers, contractors, and the supply chain. To help BIM Managers figure out their management style within the role, we have created a quiz that will distinguish which style they are and their strengths. 

The quiz is a quick five questions and has numerous management style outcomes. The outcomes are project savior, standards enforcer, brain trust, BIM geek, and entrepreneurial BIM Manager. Listed below are the descriptions of each style. 

Project Savior – You are a hard worker and will always go above and beyond to ensure the task is finished. You are a very dependable employee. 

Standards Enforcer – You are a stickler to the rules and always make sure that BIM standards are met. You are always double and triple-checking your work. 

Brain Trust – You are the person that everyone turns to when they have a question. Many refer to you as a walking encyclopedia. 

BIM Geek – You are a BIM know it all and you are always looking to learn more. Even during your downtime, you are likely to be expanding your knowledge about BIM. 

Entrepreneurial BIM Manager – You are innovative, driven, and always on the path to success. You are always coming up with new ideas and solutions. 

Are you interested in taking the quiz for yourself? Just follow this link and find out which BIM management style is yours! BIM Manager Quiz – UNIFI (unifilabs.com) 

Regardless of your management style, if you are a BIM Manager or work in the AECO industry, UNIFI Labs, the industry-leading content management platform, can help you and your organization. With ROIs like saving your designers an hour a day and saving your firm thousands of dollars annually, it’s worth a try! 

UNIFI Pro Version: 3.9.5


UNIFI Labs is pleased to announce that our 3.9.5 software release is now live! This release introduces UNIFI support for Revit 2023.

For more information on this update, please read below and remember you will need to update UNIFI to be able to access this update. Please click here to do so now.

New Functionality

UNIFI now supports Revit 2023!

o Files from prior Revit Versions are automatically upgraded in UNIFI

o Users can batch export, harvest, and upload Revit 2023 files and system types

o Users can insert directly into Revit 2023 projects from UNIFI

bug fixes

o Issue resolved around error installing the Rhino add-in.


UNIFI no longer supports Revit 2017 connections:

o Revit 2017 files can still be uploaded and automatically upgraded by UNIFI; all existing Revit 2017 files remain unchanged

o Users can no longer batch export, harvest, or insert from Revit 2017 with UNIFI


Thank you for being a valued UNIFI customer and taking the time to check out our release, which you can access here.  In the near future, you will have the opportunity to earn a UNIFI certification and share your achievement on LinkedIn. Stay tuned for more details!  

Until next time,  if there’s a feature, update, or bug fix you’re hoping for in a future UNIFI release, please don’t hesitate to let us know. 

A Day In The Life Of A Customer Success Director

 Are you amazed at our customer’s onboarding experience being 9.8/10 across 40,000+ global users? Have you ever wondered how we were able to achieve that? Well, we can happily blame our Customer Success team! We decided to start our Customer Success team to journey with our customers as we know firsthand how difficult it is to adopt new tools amidst a highly fast-paced industry effectively. Our Customer Success team lives and breathes doing whatever possible to help our customers gain the necessary knowledge of our platform, gets all their questions answered about adoption and beyond, and troubleshoots any issues as they arise.

One of the key players on the Customer Success team is our Customer Success Director, Scott Shiple. Scott and the Customer Success team are responsible for being strategic and supportive to the customer. In this blog, we will go through the day-to-day of UNIFI’s Customer Success Director to see how he makes the magic happen.

From the time a prospect considers UNIFI, the customer success team participates in the demo. Once they officially become customers, they start their onboarding journey with the CS team, which goes into the support phase. Rather than functioning as a customer support agent, Customer Success Directors form a direct relationship with customers and provide them with timely value propositions. This helps customers grow and achieve their goals within BIM and as a broader business; UNIFI’s Customer Success Director Scott Shiple states, “Luckily, the Customer Success is an industry full of bright and diverse individuals with a wide array of skillsets and backgrounds, this meaning you do not need to specialize in anything. If you enjoy tech, problem-solving, and helping others, I would consider it seriously.” There are some crucial skills to be considered “the ideal Customer Success Director,” though. This skill set includes allowing yourself to be adaptable, enjoy problem-solving, thinking creatively, communicating effectively, vast organization, and genuine empathy. Our team uses this skill set to work with our customers, ensuring their happiness throughout all stages of the buying process and after.

What many love about the Customer Success Director role is the day-to-day tasks that vary, making each day different from the next. One task that never changes is ensuring the customer stays happy and knowledgeable about the UNIFI platform, which our customers at UNIFI can back up. As Steinberg Hart stated, “Thanks to their team of customer success superstars, implementing UNIFI was smooth and effortless.” Other critical daily tasks our team handles are a mix of running Kickoff Calls, onboarding new customers, working through strategy, retraining long-term customers, having QBRs, or developing customer resources; every day brings a new task and back-to-back calls that are rarely the same. Scott Shiple, our CS Manager, states that his favorite part of the role is “working with the many roles Customer Success opens you to. Working across departments with other colleagues while understanding customers’ goals when they initially purchased software, then seeing those goals be met is what’s most satisfying.” With all the different responsibilities, every day in the life of a Customer Success Director is unique at UNIFI.

A notable example of this is how UNIFI Labs and their customers have received so much help and support from the customer success team; as Binnies has stated, “UNIFI was the clear content management choice for ease of inserting into Revit, versioning, and best in class Customer Success team.” and Coral Homes stating as well, “UNIFI is the best content management system for both functionality and customer support.” We have many other happy customers due to our customer success team; Scott Shiple, CS Manager, states how we obtain that, “Our goal here at UNIFI is to help every customer, both new and established. Through a very in-depth onboarding process, we’re there for the customer every step of the way to ensure both short-term and long-term goals are understood and met. I’m happy to say the customer’s journey at UNIFI doesn’t stop once onboarding is completed either; we continue to meet with customers quarterly for business reviews, retraining, and strategy calls.”

As you can see, being a Customer Success Manager is a lot of work but most definitely worth it, as you get to be the reason why a customer smiles at the end of any meeting or phone call with your organization. Interested in reading more stories about how our customer success team has created some delighted customers? Just click on the link and read away! Testimonials – UNIFI (unifilabs.com)

Employee Spotlight: Elena Poot

Employee Spotlight: Elena Poot

For the month of June, we are pleased to feature Elena Poot, one of our most tenured employees and esteemed trivia champion, who works behind the scenes as a Senior Software Engineer at UNIFI.  Elena is a Swiss army knife with development skills that blows her colleagues away and is to thank for many of the robust features UNIFI customers enjoy.  

We recently sat down with Elena to learn more about her experience at UNIFI! Elena shared some of her experience in her own words that are captured below: 

➊ What has your experience been with our company culture? 

We have more cohesiveness as a team than anywhere else I have ever worked. I not only know people in unrelated departments, but I have some understanding of what they do, enough to understand that there isn’t really any such thing as an unrelated department. I understand how my work affects them, and vice versa. I’ve never worked for a company that strived for that, much less achieved it. I’ve also had casual (non-business) conversations with many of them and gotten to know them as people. 

➋ What are some things you have noticed about our leadership team? 

They work here just as I do. We have different jobs, but we’re all working towards the same goals. They request our input, and then they acknowledge and act on it. I’ve worked at companies where the bosses hold themselves apart from the workers. At UNIFI, I feel like we’re all working together, rather than leadership giving orders and the rest of us just doing what we’re told.  

➌ What parts of our mission do you connect with? 

I connect with enabling common data environments. Computers excel at managing data, but if each system keeps its data apart from others, its usefulness is limited. When you can connect systems by making their data meaningful to each other, each of those systems is more powerful, and the organization solves several inefficiencies and may find entirely new ways to make use of the data they already have.  

➍ What has been your biggest accomplishment on the team?  

Given what I do, this is the only sentence in this answer readable by non-geeks. 🙂 I built the current version of the system we call the Farm (but I didn’t name it), which is almost entirely serverless. It runs on a library that allows a program to run a bit at a time, e.g. in lambdas, saving its entire state once it’s out of time or things to do, until it’s woken by an external event (usually the completion of a task it initiated), and then it continues where it left off. It’s like working with promises, or async/await, but each response to an event is a separate run of the program and is likely on a different machine. It runs primarily on AWS Lambda and AWS SWF.   

➎ What benefits are your favorite and why?  

I would say unlimited PTO. I am one of those people that would hoard vacation time in case of need. Now that I know I can take time off if I need to, I don’t have to do that, so I can take vacation time because I want to, not just when I have to.  

Before working here, what was an exciting job you had? 

Probably the most interesting job before UNIFI was done here shortly after the merger (see below) when we were transitioning away from doing consulting work. It was one of the last external projects I worked on before we were exclusively focused on UNIFI itself. It was a system for doing studio-quality audio collaboration over the internet called ConnectionOpen. I keep in touch with the customer, they’ve had several iterations since we worked on their system, but some of my logic is still at the core of it. It’s amazing to use, it truly sounds like you’re sitting in the same room. 

➐  What drew you to UNIFI originally? And how has UNIFI changed since? 

I started with Reliant Programming, one of the two companies that merged to create UNIFI. I originally started with Reliant because I had worked with some of the employees at other jobs. We were a consulting firm at that time, so there has been a complete change since then. As they’re completely different businesses. Consultants are brought in to solve a specific problem, and there is no continuity. Every project is different, for every customer with different needs and goals, and once you build a solution for that customer, you’re on to something completely different for someone else. Even though some of those projects are very interesting, it’s much more satisfying working for a company that develops our own products and services, as all the parts fit together and work and evolve towards a common set of goals. Even when we roll out new products, they’re in service to those same goals. 

List a couple fun facts about you? 

I love music and listen to bands from all over the world. Every member of my family has a different first language (Dutch, French and English for Dad, Mom and me). 

Dan Reid, UNIFI’s Chief Technology Officer said it best, “Elena’s role is foundational at UNIFI, and her day-to-day tasks are focused on the back-end development of our software. In particular, she builds, maintains, and further develops a subsystem we refer to as “the Farm”, which is a highly scalable, cloud compute processing and workflow system that takes advantage of the latest technology and lets UNIFI offer unique services such as Revit model migration, 3D preview images, and parameter mapping.”        

 Dan is not alone in his admiration for Elena. Her “let’s get it done” attitude and warm personality makes her beloved by all of her colleagues at UNIFI. She is an essential piece of the UNIFI puzzle and we are extremely grateful to have her on the team. 

 Are you interested in a career at UNIFI to work with great people like Elena? Follow the link to see all our open opportunities and benefits! Careers – UNIFI (unifilabs.com)

UNIFI Pro Version: 3.9.4


UNIFI Labs is pleased to announce that our 3.9.4 software update is now live! This minor update will resolve several bug issues and under-the-hood enhancements for the next generation of UNIFI Pro. 

For more information on this update, please read below and remember you will need to update UNIFI to be able to access this update.


New Functionality

Users can now access search filters when viewing a saved search

bug fixes

• Fixed an issue where selecting advanced installation options would cause a .NET framework error to occur

• Fixes various insertion issues for UNIFI Pro v4 BETA 


Thank you for being a valued UNIFI customer and taking the time to check out our release.   

Until next time,  if there’s a feature, update, or bug fix you’re hoping for in a future UNIFI release, please don’t hesitate to let us know. 

What ROI (return on investment) Can I Expect With UNIFI?


        ROI (return on investment) is a measuring tool companies use to see how effective or profitable their investment has become. In simpler terms, it shows how much you have gotten back compared to how much you originally had put in. An example of this is imagine you buy software for $300 but it saves you an hour a day, and you make $150 an hour, this means the tool pays for itself within 1 day and saves you over $30,000 a year. Most of the time when calculating your ROI, it has to do with how much money or time you have put into your investment or business decision and if it is paying off positively. When it comes to any business investment or decision, you should always consider the ROI. Taking the time to figure it out in advance will always help you when figuring out which investments or decisions are worth your time. As the CRB team even states about their opportunity cost with UNIFI, “The platform quickly paid for itself and resulted in a positive return on investment for us.”

The ROI formula is a very simple calculation. The ROI is usually a ratio, percentage, or time. To obtain it, you divide the gain, net benefits, or time saved that was earned from the investment by the actual cost or time spent on the investment. You must note that figuring out your ROI is different from calculating your profit.

ROI = net benefits/total cost 

Those that leverage UNIFI Labs, the industry-leading content management platform, obtain an outstanding ROI, quickly. We understand firsthand that the industry we serve doesn’t have budget in the masses to spare, thus delivering on this promise to save much more than our product costs is always top of mind. Having over 40,000 worldwide happy users is just the proof in the pudding, UNIFI user Philip Kendal from BECA states, “UNIFI solves all of our problems with a single source of truth that saves time and money.” Researching UNIFI’s ROI has led us to be able to proudly state that we can save each designer at your firm around 200 hours annually and help save your firm thousands of dollars each year, leading up to a 515% return on investment. Shown below is a video going over what happened to a firm and their individual designers before and after they started using UNIFI.


To help show you the potential of UNIFI’s ROI, we have created an ROI calculator for you to determine what your firm’s ROI could be when you implement UNIFI. You can find the calculator here and we also have all our ROI facts ready for you to view on the same page. As Guatam Shenoy from Steinberg Hart states, “UNIFI pays for itself within weeks.” So, try out our ROI calculator today and see how much time and money UNIFI could save your organization.  

In conclusion, finding your ROI can help any company or firm make the right business decisions. That is why some of our current customers have implemented UNIFI on top of seeing our outstanding search abilities, project analytics and being cloud-based. Are you impressed by UNIFI’s ROI and are interested in seeing UNIFI in action? Click here to get started and book your live demo today. 

Employee Spotlight: Adam Simmons

Employee Spotlight: Adam Simmons 

Adam Simmons is one of our outstanding employees that makes UNIFI succeed. As a BIM specialist, he wears many hats including product development, support, and QA. His dedication, expertise, and alignment to UNIFI’s company values make him an exemplary UNIFIER. 

We sat down with Adam to get his view on working at UNIFI, and what he has enjoyed since he started at UNIFI over a year ago. Continue to read below to see our interview with Adam! 

What has your experience been with our company culture? 

The company culture at UNIFI starts by striving to be accountable, authentic, agile, curious, empathetic, and humble. This is the character of those I met when I first started at UNIFI and while no one lives up to all of these in perfection there is a desire to be and hold others accountable to this kind of character at all levels of the company. I can’t say I have ever experienced a culture where these things have been clearly desired as well as commonplace among its staff.  

What are some things you have noticed about our leadership team? 

The leadership team at UNIFI is welcoming and accessible. It’s not uncommon for them to be part of regular meetings and have open opportunities to share concerns and issues. Something that is hard to find in today’s business first world.  

What parts of our mission do you connect with? 

Truth, honesty, and humility in building maintaining and supporting something that helps our industry.  

What have been your biggest accomplishments on our team? 

Taking over primary product expert, full revamp, and consolidation of the UNIFI content audit report, managing support during Kenneth’s leave, and providing industry knowledge and current product knowledge to the dev and production team in rebuilding the product we have for web. All within one year from start. 

Which benefits are your favorite and why? 

Flexible schedule and fully remote. These allow me to live in a rural area to enjoy God’s good handy work and build my own home while home schooling my children and soon fostering among many other things… It allows for life while you work. 

Before working here, what was an exciting job you had? 

SE Regional BIM manager for Gensler. Working with one of the early employees of Revit Mark Bassett, we developed cutting edge process and tools for visualization and project efficiency that set the standard for many things that carry on today at Gensler globally. 

What drew you to UNIFI originally? And how has UNIFI changed since?  

  The love of solving complicated problems with technology is what originally drew me to UNIFI and continues to be why I work for UNIFI today.  

List a couple of fun facts about yourself! 

I am a classic car enthusiast. I once owned a 65 T-Bird and a 67 Mustang. 

 Michelle Porter, Vice President of Customer Success and Sales Operations explains what great efforts Adam brings to the UNIFI team, “Adam is authentic, accountable and agile.  His thirst for knowledge and curiosity help to build relationships with our prospects and customer’s helping them realize the potential of what can be and is possible with UNIFI.” 

 We are grateful to have team members like Adam on the team, who strives every day to be the best he can be at his position. Would you like to learn more about the industry leading content management system? Or would you like to get a FREE trial of UNIFI? Click here. 

On Showcase: Moddex


Moddex is an Australian manufacturer that is the leader of inventive barrier systems for large-scale infrastructure and non-residential construction projects, they’re known specifically for their state-of-the-art modular handrails and balustrades. They are currently operating in Australia and New Zealand, creating a substantial number of handrails, barriers, commercial and industry balustrade, and guardrail systems that are designed for an extensive range of industrial, commercial, and civil applications. Designing and manufacturing everything in-house, gives customers the ability to save time and money throughout the whole process. And thanks to the years of research, development, and design they have pre-engineered and designed modular configurations available, which will guarantee that it will be 100% industry standard-complaint and will be fit-for-purpose from the get-go. 

  In 2019 Moddex won supplier of the Year and ranked #6 in greatest place to work in Australia. As Moddex states themselves “With our expertise and processes, we can ensure you get the most competitive pricing, your project runs smoothly, and we work with you to meet your strict budget and timeline.” 

What Brought Moddex To Create Content For UNIFI?

Moddex has been on the BIM journey for several years, with Revit content developed as early as 2016. Throughout the past years they had been fulfilling requests for BIM content via their website request form and through third parties. In more recent years, Moddex started to receive anecdotal feedback that our BIM content would be better hosted on UNIFI.  

True to their core purpose of finding “a better way”, they stepped in and started conducting research with a small group of Australian architects on the subject.  

When it came to feedback from the architects, they had similar responses. Whilst they could download BIM content from the Moddex website into their internal libraries, there was always uncertainty around whether they were designing with the latest version.  

After conducting the research, Moddex decided they needed to create the content for customers on UNIFI. They went on to create an established Revit library with their main railing configurations. Moddox stated Moddex Revit families have been created to a consistent, high standard with the objective of finding a balance between complexity of use, functionality, documentation output, file size and performance in a Revit project environment.” 

 It is important to note as well that in addition to Revit, the content Moddex created also supports a number of file types and platforms (ArchiCAD, dwg, stp and Tekla Warehouse). For customers interested in their content it is available either through their request form or via their content page which integrates with BIMcontent.com  Since creating the BIM content they have received fewer requests (around 15 a week according to their website request form) as it is mainly self-serve. 


What’s most important and sets Moddex apart from their competitors is they put their customers first and are always being on the brink of discovering new ways to solve unique problems that construction projects face. A perfect example of this is how Moddex took the time, effort, and research to get involved in creating BIM content on UNIFI for their customers. Moddex understands the benefits of making their BIM content easily accessible and how it helps designers be as efficient and accurate as possible. 

To get the full experience of Moddex content on UNIFI, log in to theUNIFI web portal and go to theSubscription Center. Once you’ve subscribed to Moddox’s channels, you will be able to gain access to all of Moddox’s amazing BIM content. 

Are you not a UNIFI customer yet, but are interested in giving it a try? Contact us for a free trial.  


Are You Learning Or Reviewing Revit? Check out UNIFI’s Brand NEW Revit Button Guide! 


As the traditional design workflow is on the path (or in some cases well underway) of transitioning to BIM (Building Informational Modeling), there are multiple challenges a professional in the AECO (architecture, engineering, construction, owner/operator) industry endures to become a certified BIM expert. Among the many challenges that occur while successfully transitioning to BIM, learning Revit tops the list. It is necessary to learn Revit so your organization can take advantage of its many benefits including cost and resource savings, improved communication, and shorter project lifecycles.  Considering the AECO industry is known for its fast moving and is measured on velocity, adopting BIM is especially complicated. UNIFI’s CEO and Co-founder Dwayne Miller, PE, RCDD illustrates the challenges of transitioning to BIM in the perfect metaphor, “how do you change the tires on a car going down the freeway at 100 MPH?”   

On top of the inherited challenges of adopting BIM in a high velocity and busy industry, Revit offers vast and complex functionality which can be quite time-consuming to learn. In fact, it often takes years to become a certified expert in Revit, and continuing education is required as Revit releases a new version every year. Along with the steep learning curve that calls for a significant investment of time, there is a significant cost of $2,000 per year for a single license. Thus, learning and implementing BIM as quickly as possible is a must to realize your investment. Luckily, there are multiple options available either in person or virtually to learn Revit. Most universities offer Revit classes, or you could learn Revit virtually from numerous websites such as LinkedIn, Youtube, and Autodesk itself. Not sure which path you would like to take to learn Revit? UNIFI Labs has created a brief Revit introduction tutorial for you to get started while deciding which learning path is the one for you. You can access the tutorial here. 

As former designers from the industry ourselves, we understand you have limited time to spare and need to focus on what you do best, designing. To help streamline the process of learning and adopting Revit professionals in the AECO industry, UNIFI, the industry-leading content management platform, has created a thesaurus of all the current Revit buttons. In this E-book, you can easily see what each button looks like, what it does, and where you can find it in Revit. Ultimately, this guide makes learning or reviewing the buttons in Revit a breeze. To download this E-book, you can fill out the form below and you will gain instant access.  

Speaking of efficiency and velocity gains, UNIFI is the industry-leading BIM content management platform that saves your designers an hour a day and empowers seamless collaboration across your team. To give your designers more time designing and less time looking for the content they need, click here: Get Started with UNIFI – UNIFI (unifilabs.com)free, today. 

Employee Spotlight – Virginia Senf


UNIFI Labs, the industry leading BIM content management platform, is made possible by a team of passionate individuals behind the scenes. Virginia Senf has been an essential UNIFI leader and contributor for well over 5 years. Her initial impact was as a consultant and then in a full-time role as Vice President of Business 
Operations. Her passion for the domain, relentless pursuit of “better” and tenacity in driving excellence for the organization made her move to the role of Chief Operations Officer (COO) a natural progression.  

As COO, Virginia oversees revenue operations and leads UNIFI’s Sales, Customer Success and Marketing teams to ensure we deliver on our commitment of journeying with our customers. In addition, she champions UNIFI’s culture and spearheaded development of “The UNIFI Way” to codify who we are as a team. Virginia leads the internal journey for all our employees to ensure individual development is top of mind and “The UNIFI Way” is consistently lived out across the company. Virginia’s agility in addressing challenges, precision in execution and unwavering dedication to the UNIFI mission makes her an outstanding COO. She is a leader whose influence and contributions positively impact all areas of the business to the benefit of entire organization. 

We recently sat down with Virginia to learn more about her experience at UNIFI, and her favorite parts of leading both our revenue team and as leader for the organization at large!  Virginia shared some of her experience in her own words that are captured below:  

What has your experience been with our company culture?

 Working with curious, passionate, and driven teammates is what gets me up in the morning and our team at UNIFI certainly fits the bill! I enjoy being a part of a team that is motivated by building a better now and enabling a better future for the building industry. I’m consistently impressed by our team’s agility and resourcefulness; I learn something new every day from the team and am continually inspired by our shared growth mindset. 

What are some things you have noticed about our leadership team? 

Our leadership team is the most customer-focused one I’ve been a part of, and I’m grateful for the impact that has on our strategic decisions. Each executive makes time on a weekly basis to engage with customers directly and those interactions ensure that our customers are more than an abstraction to us, instead they’re at the heart of everything we do. 

What parts of our mission do you connect with? 

After years of getting to know the building industry during my time at UNIFI, I’m still regularly amazed at what a feat it is to plan, design and get a building built! The sheer complexity of the workflows and number of stakeholders involved is daunting, the addition of complex technology that often adds data siloes into the mix makes a difficult job seem nearly impossible. I’m so proud of our ability to play a role in facilitating more fluid data collaboration, reducing rework and driving efficiency. We make our users’ lives a little bit easier every day and that’s super rewarding for me.  

What have been your biggest accomplishments to the team? 

Even the best software in the world isn’t useful unless it 1) makes it into the hands of the people whose lives it can make better and 2) is well implemented so that those people know how to use it and are able to unlock the full potential of its value for their business. That was my mission coming into UNIFI, to raise awareness of how our platform can help the industry and ensure we had a best-in-class customer journey. I’m proud of the Rev Ops team that we’ve built over the past five years – the value we’ve been able to deliver is very tangible and it’s had a measurable impact on our customers’ bottom lines.    

Which benefits are your favorite and why? 

The flexible remote working environment is simply incredible. Personally, it’s enabled me to start a family while remaining highly engaged with our team thanks to a work/life balance I’d never have working in an office. As a business, it’s allowed us to tap into a diversity of experience and talent that we wouldn’t have been able to leverage if we were limited to a specific set of geographies. Today’s job market is increasingly competitive, and I think the trust and accountability that our distributed model is built on speaks to the culture of extreme ownership that we’ve built at UNIFI. UNIFI is a human-centric company, and our benefits demonstrate how much we value our team members.  

Before working here, what was an exciting job you had? 

I helped establish Gartner’s Marketing Leaders practice, expanding their actionable technology insights and advice from the IT organization to Marketing. IT no longer holds the largest technology budget in an organization and ensuring leaders across the business have the know-how they need to make the right decisions for achieving their growth goals is extremely critical. We certainly see that shift in ownership of technology decisions extending to the building industry as well. 

What drew you originally to UNIFI? And how has UNIFI changed since? 

I came to UNIFI because of the product. There are a lot of startups out there who are trying to figure out a product that will solve a customer problem, UNIFI was laser-focused on solving a real problem from the very beginning. Since I joined, UNIFI has invested in building a customer-focused organization around that product to ensure that customers are able to maximize the value they’re realizing from our platform. I’ve seen the impact that’s had on customer outcomes and I’m proud of the customer-centric culture we’ve built. 

List a couple of fun facts about you? 

I’m from the land of 10,000 lakes, spend my weekend searching for great coffee shops and bakeries, and then running/hiking the rest of the time to make room for more sweets!  

Wrap Up 

Dwayne Miller, CEO and Co-Founder explains Virginia’s contributions best, “Virginia is an incredible leader for Team UNIFI! We have worked closely together from the start, and it has been among the absolute best experiences in my 30+ year career. Success in software requires holistic focus and ensuring that all areas of the business from finance, product, development, marketing, sales, and customer success are aligned for successful execution and delivery. It’s a lot of work and not for the faint of heart! Virginia gets it and is relentless in her pursuit of getting UNIFI to “better” for both our customers and employees. She is incredibly tenacious and has a mindset that is rare in leaders as she understands when to put on the strategic executive hat while never hesitating to push up her sleeves and dig in as the needs of a burgeoning business dictate! Keeping the customer as the center has always been baked into the UNIFI ethos and Virginia personifies it in all she says and does for the organization… and she does ALOT! ” 

We are very grateful to have employees like Virginia on team UNIFI! Would you like to stay involved with team UNIFI and get the latest industry news and UNIFI updates? You’re in the right place. Subscribe to our blog by filling out the form below! Better yet, are you interested in a career at UNIFI? Follow the link to see all our open opportunities and benefits! Careers – UNIFI (unifilabs.com)