Legrand: A Manufacturer Translates BIM into a Competitive Advantage

“Our models not only fit
the customer’s needs,
they help us to create
long lasting relationships
across our diverse brands.”


– Will Ayers, Specification Marketing
Manager for Legrand

OVERVIEW

Even amidst the expansion of its electrical and data connnectivity
businesses – Legrand heard the buzz about BIM. As a world
leader in electrical wiring solutions, Legrand knew that its
customers across the building industry were moving towards
3D models. Legrand recognized that they would need more
than just the traditional resources that provided product visibility
for customers in today’s connected world.
Legrand needed a BIM offering to help its customers make
informed product decisions, yet they weren’t ready to invest
in developing the internal expertise necessary to create BIM
renderings and content creation. At first, they turned to an
outside vendor who created models for other manufacturers,
but Legrand experienced a myriad of issues including missed
deadlines, improperly sized models and even worse, models that
could not meet MEP performance compliance or Autodesk Seek
quality standards. The vendor took a cookie cutter approach to
BIM creation without truly understanding Legrand’s products
and customers’ needs. Legrand needed to look elsewhere and
was introduced to UNIFI and its BIM content creation team.
From the initial visit with UNIFI, things were different.
“UNIFI took the time to learn about our diverse
families of products to understand how customers
used these products,” says Will Ayers, Specification
Marketing Manager for Legrand. “Then, they
leveraged their knowledge of building design and
Revit tools to effectively integrate manufacturer
content that would better align with user needs.”
The result – UNIFI designed high quality BIM content
that actually fits the needs of the customers, not only
during the design and constructions phases of the
building, but had value throughout the entire lifecycle
of the building. This new content also included
custom programming that provided improvements
designed to enhance model usability and save
time for users. The UNIFI team also developed a
standards schema to insure that there would be
model performance consistency across six Legrand
business units and all their diverse product lines. 

Today, Legrand uses its BIM assets as a competitive
advantage and a way to forge tighter relationships
with its customers. On a regular basis, Legrand hosts
events to introduce their BIM content and provide
training on how to use their BIM content. “Customers
are blown away by what they see,” says Will Ayers,
Specification Marketing Manager for Legrand. “Our
models not only fit the customer’s needs, they help
us to create long lasting relationships across our
diverse brands.” By using BIM effectively, Legrand
makes sure that its products “fit” the model from
the get go, which helps ensure that its products
get specified when construction begins.